Inlayed in the façade of Jacquemus’ Avenue Montaigne flagship store, and throughout its glass-front floors, an array of modernistic popcorn/ATM hybrids break the luxurious monotony of the neighbouring window displays, bringing the funfair into the high street, for the pleasure of the house’s loyal clientèle. Mimicking the brand’s geometric codes and playful ethos, the sleek machines deliver popcorn buckets to the happy few in celebration of the store’s opening.