Moncler celebrates its 70th anniversary in London during the Frieze Art Fair, taking visitors on an immersive journey that draws on the sights, sounds and smells of the mountains. A travelling scenography (New York - Seoul - New York - Tokyo), the exhibition recreates the feeling of being in the mountains through 360-degree imagery, sound design, olfactory effects that mimic sensations of snow and fog. Visitors begin their "expedition" in a white void that Moncler likens to a basecamp, before journeying into the exhibition's three key sections, titled Extraordinary Experience, Extraordinary Moments and Extraordinary Designs. Extraordinary Experience is an introduction to the brand through a CGI-rich film that is projected on all four walls of the space and a 3D topographic centrepiece. Extraordinary Moments explores key garments and artefacts from Moncler's history via seven "Archive Boxes" containing a collection of historic brand ‘artefacts’.